In Lahore, chicken meat consumption peaks during wedding seasons, Eid holidays, and social festivals, driving up wholesale broiler prices. To capitalize on these high-demand periods, farmers must place day-old broiler chicks approximately 40 to 45 days in advance, which can lead to higher chick booking rates during these peak windows. To plan their placement schedules, farmers use the Poultry Rates page to analyze historical price trends, min/max city rates, and ground positions. The Market Intelligence panel provides real-time updates on national buying and selling pressures, with AI Insights refreshed every 30 minutes to help identify the best placement windows. Using Murghi Mandi, farmers can connect directly with hatcheries to secure their bookings, bypassing broker markups. For additional farm inputs such as vaccines, medicines, or brooding equipment, Poultry Plaza’s "Price War Algorithm" helps farmers secure competitive bids from registered companies.