Since commercial feed accounts for approximately 70% of the cost of raising a broiler, feed raw material prices dictate chick placement demand. When the cost of key ingredients like soybean meal, corn, canola meal, or wheat rises, farmers delay placements to avoid high production costs. This drop in placement demand forces hatcheries to lower their day-old chick rates to clear out active incubators. To navigate these feed-driven chick price cycles, farmers use the Poultry Rates page to track daily prices of feed raw materials alongside chick rates. The Market Intelligence panel provides real-time graphs showing the market's direction and buying pressures, updated with AI Insights every 30 minutes. Farmers looking for cost savings can use Murghi Mandi to source ingredients like rice polish, bajra, or corn directly from suppliers via GPS. Additionally, Poultry Plaza allows producers to run a "Price War Algorithm" to secure competitive bids on commercial feeds and medicines.