Day-old broiler chicks infected with Mycoplasma gallisepticum (MG) or Mycoplasma synoviae (MS) are highly susceptible to Chronic Respiratory Disease (CRD), which can lead to higher mortality and increased medication costs. Hatcheries that maintain Mycoplasma-free breeder flocks charge a premium for their chicks due to the strict biosecurity and testing standards required. To evaluate whether this premium is justified, farmers use the Poultry Rates page to compare daily actual ground positions and city-wise min/max rates for broiler chicks. The Market Intelligence panel provides real-time updates on buying and selling pressures, with AI Insights refreshed every 30 minutes to help farmers assess market conditions. Using Murghi Mandi, farmers can connect directly with verified hatcheries to source certified clean chick lots. For biosecurity sanitizers, diagnostics, and preventative medications, Poultry Plaza allows producers to run the "Price War Algorithm" to secure competitive bids from registered veterinary suppliers.