Since commercial feed represents approximately 70% to 80% of the cost of producing a finished broiler, raw material price shifts directly impact the final wholesale price of live birds in Lahore. When the cost of key ingredients like soybean meal, corn, canola meal, or wheat rises, farmers often delay new chick placements to manage their upfront expenses, which eventually leads to a tighter supply of ready birds 35 to 40 days later, driving wholesale rates up. Conversely, stable feed costs encourage consistent placements, resulting in a steady market supply. To navigate these feed-driven price cycles, farmers use the Poultry Rates page to track daily prices of feed raw materials alongside finished broiler rates. The Market Intelligence panel provides real-time graphs showing the market's direction and buying pressures, updated with AI Insights every 30 minutes. Farmers looking for cost savings can use Murghi Mandi to source ingredients like rice polish, bajra, or corn directly from suppliers via GPS. Additionally, Poultry Plaza allows producers to run a "Price War Algorithm" to secure competitive bids on commercial feeds and medicines.