The intense summer heat in Lahore makes open-house broiler farming highly risky, leading to a drop in chick demand across Punjab. Hatcheries, which must keep their incubators running continuously, respond by lowering spot rates for day-old broiler chicks to clear out inventory. This provides an opportunity for operators of modern, environmentally controlled sheds to place chicks at a lower cost. To track these heatwave-driven price adjustments, farmers use the Poultry Rates page to monitor daily actual ground positions and min/max city-wise rates. The Market Intelligence dashboard provides real-time data on national buying and selling pressures, alongside AI Insights updated every 30 minutes. By using Murghi Mandi, farmers can match directly with hatcheries looking to sell surplus chick volume, avoiding broker fees. For farms requiring cooling systems, fans, or stress-reducing vitamins, Poultry Plaza’s "Price War Algorithm" helps secure competitive bids.