In Lahore, the demand for broiler meat increases during the winter due to wedding season events and cooler temperatures, which stimulates farm placement activity. As farmers rush to place day-old chicks to meet this high-demand window, hatcheries experience a surge in bookings, leading to higher chick rates. To manage these seasonal price hikes, farmers must plan their placements ahead of the winter rush by analyzing historical price trends on the Poultry Rates page. The Market Intelligence panel helps track real-time changes in national buying pressure and provides AI Insights every 30 minutes to identify optimal booking periods. Farmers can use Murghi Mandi to find hatcheries offering competitive direct booking rates, avoiding intermediary markups. Additionally, since winter brooding requires increased energy inputs, farmers can use Poultry Plaza’s "Price War Algorithm" to source heating equipment and feeds from registered companies.