Salmonella and Mycoplasma can be vertically transmitted from breeders to chicks, potentially causing chronic respiratory diseases and systemic infections in young brown layer flocks. Farmers use Poultry Plaza to find registered suppliers of sanitizers, diagnostic services, and veterinary medicines, and can prompt competitive bidding using the "Price War Algorithm." To buy or sell healthy chicks or feed raw materials (corn, soybean, canola meal), the GPS-enabled Murghi Mandi connects farmers with verified suppliers. Daily rates and market trends can be monitored via the Poultry Rates Page (www.poultrybaba.com/rates) and Poultry Market Intelligence to help plan operational activities.