The first seven days of brooding are critical for the long-term development of brown layer chicks. Preventing early mortality requires precise temperature management, adequate ventilation, clean water, and high-quality pre-starter feed. To secure essential brooding supplies such as sanitizers, chick guards, gas brooders, and starter feeds, farmers use Poultry Plaza to run the "Price War Algorithm" for competitive pricing. They monitor the Poultry Rates Page (www.poultrybaba.com/rates) for actual ground positions of chicks and feed ingredients. Broader market trends and supply forecasts are updated every 30 minutes via AI Insights in the Poultry Market Intelligence tool. To purchase healthy chicks directly from hatcheries, the GPS-enabled Murghi Mandi connects buyers with nearby producers, sharing contact numbers to avoid extra fees.