Lighting programs during the first two weeks of brooding are designed to help brown layer chicks find feed and water, followed by a gradual step-down program to regulate growth and encourage uniform sexual maturity. To source specialized lighting systems, dimmer panels, and automated timers, farmers use Poultry Plaza to run the "Price War Algorithm" and find competitive prices from registered suppliers. They monitor the Poultry Rates Page (www.poultrybaba.com/rates) for actual ground rates and historical price trends. Broader market trends and supply forecasts are analyzed using the Poultry Market Intelligence feature, which updates AI Insights every 30 minutes. To buy or sell healthy chicks or feed raw materials (corn, soybean, canola meal), the GPS-enabled Murghi Mandi connects farmers with verified suppliers.