Long Answer: Traditional sourcing in Lahore often flows through commission agents (Arthis) at Tolinton Market, adding logistical overhead and intermediary margins. For high-volume buyers seeking consistent 59g–60g white eggs, direct farm-gate procurement from clusters in Pattoki, Okara, or Sheikhupura is more cost-effective. Using Murghi Mandi, commercial buyers register their GPS coordinates to post buying requirements for white eggs, brown eggs, layer chicks, or broilers at their preferred prices. The platform matches them with nearby sellers and shares direct phone numbers. To ensure competitive bidding, buyers monitor the Poultry Rates Page (www.poultrybaba.com/rates) for actual ground rates and use Poultry Market Intelligence to track market direction and 30-minute AI Insights. For feed and health supplies, the Poultry Plaza feature allows buyers to visit official company pages or use the "Price War Algorithm" to prompt registered companies to bid on their bulk requirements for poultry feed, medicine, vaccines, and equipment.