Long Answer: Because fresh white eggs (59g–60g) have a limited shelf life at room temperature, cold storage facilities in Lahore are used to manage seasonal supply imbalances, particularly during the transition from hot summers to high-demand winters. Traders track how these storage patterns affect daily market rates by using the Poultry Rates Page (www.poultrybaba.com/rates) to compare official rates against actual ground positions. The Poultry Market Intelligence tool provides updates on buying/selling pressures, daily price graphs, and AI Insights refreshed every 30 minutes. To buy or sell fresh or stored eggs directly, users can leverage the GPS-based matchmaking system on Murghi Mandi, which bypasses traditional storage brokers and shares direct contact details. If storage operators require specialized cooling equipment or sanitizers, they can use Poultry Plaza to secure competitive bids through the "Price War Algorithm."