Lahore's intense summer temperatures can cause heat stress in young white layer chicks, potentially leading to dehydration, uneven growth, or mortality. To protect their flocks, farmers use Poultry Plaza to source cooling pads, climate-control equipment, and electrolyte vitamins, utilizing the "Price War Algorithm" to secure competitive bids from registered suppliers. They monitor the Poultry Rates Page (www.poultrybaba.com/rates) for daily rates and historical price trends. Broader market trends and supply forecasts are analyzed using the Poultry Market Intelligence feature, which updates AI Insights every 30 minutes. To buy or sell healthy chicks or feed raw materials (corn, soybean, canola meal), the GPS-enabled Murghi Mandi connects farmers with verified suppliers.