Spring is a peak period for placing white layer chicks in Lahore as farmers prepare flocks for winter egg production. This seasonal surge can lead to chick shortages and price volatility. To manage bookings, farmers use Murghi Mandi to post buying requirements at their target prices and connect directly with available hatcheries. To time their bookings, they monitor the Poultry Rates Page (www.poultrybaba.com/rates) for actual ground positions vs. announced rates, along with city-wise min/max rates. The Poultry Market Intelligence tool provides updates on buying/selling pressures, daily opening/closing graphs, and AI Insights refreshed every 30 minutes. Brooding essentials like gas heaters, feeders, and chick starter feed are sourced through Poultry Plaza using the "Price War Algorithm" to obtain competitive prices from registered suppliers.